Cleveland Indians' Progressive Field

Wayfinding  |  Signage Design

Included in the Cleveland Indians' recent renovation of the lower deck and main concourse of Progressive Field was an update of all of the ballpark's signage and graphics. With Guide Studio, I was involved in developing refreshed sign designs and a new wayfinding system that enhanced the fan experience of the ballpark's renovated areas.  

Work and images property of Guide Studio, Inc.

Not only was the visual identity of the signs shifted from the hunter green of the 1990s to an echo of the team's actual brand and colors, a whole new system of locations and messaging was developed to more appropriately and efficiently guide fans to their seats, hotdogs, and new amenities in the ballpark. 

The new signage is clearer, more succinct, and aligns with the organization's brand so fans can have a more cohesive, simple, and memorable experience in the ballpark.